Wavemaker

2019
Product definition, UX / UI
My role: Head of UX / Creative direction

The brief

Wavemaker needed a tool that would allow users to build audience profiles and media plans from scratch. With their neural net that could run over 100,000 simulations in seconds, they needed a human-friendly experience. 

The outcome

A system that actively supports users by connecting them with relevant knowledge and simplifying functions. The tool was designed to be intuitive and easy to use, removing distraction and confusion. To make the tool engaging, animations, illustrations and a strong set of colours were added. The result is a contemporary, friendly and enjoyable design system for a cutting-edge tool.

Designed to delight. The UI celebrates the power of the system, turning what could be seen as a chore into a joyful experience.