2021 - 2023
Self-service manufacturing portal
My role: Head of Design / Creative dir / UX
Design a cloud-based platform that enables users to upload their 3D part files, optimize them for manufacturability and cost savings, and have them made and shipped. The platform should use machine learning algorithms to provide instant quotes, as well as DFM, cost optimization and manufacturing advice.
About the portal
My goal was to create an experience that was enjoyable and engaging for users. To achieve this, I focused on simple and concise user journeys that guide them to their desired outcome.
The design is intuitive and has mastery of contextual intelligence, exposing the right data/content based on the user's intentions/needs.
By following these principles, I and my team aimed to raise the standard for UI within the industry, creating a self-service portal that is both functional and beautiful.
Increase in overall
Increase in end to
Increase in draft cart
to checkout conversion.
Increase in opportunity
to order conversion.