Full service design
My role: UX Director
Develop a new music streaming service to compete and win against Spotify and iTunes.
Working with data scientists, we combined the power of curation and technology to bring humanity and joy back to music discovery. The end result was a visceral experience and encouraged users to dive deeper into musical discovery.
Beats Music was the global number one music app in both Android and Apple app stores. It won many major awards including Cannes Lions, Clios, & D&ADs. Its success caught the eye of Apple CEO Tim Cook who bought Beats Music as part of a $3bln deal. Beats Music evolved into Apple Music.
Love and hate. Many services consider actions like hate as off brand, but for Beats Music we embraced it. When it comes to music, the genres or artists you hate end up telling a lot more than the ones you like. We learn that likes may follow a trend, but hating can get very personal.
Want to see a year's worth of wireframes set to speed metal?Sound up