Audi

2016
Pitch for full ecosystem vision & design
My role: UX/UI Director

The brief

Re-envision the full Audi customer and ownership experience across all touch points.

The outcome

A service that feels alive, intelligent and relevant. One that takes the mantle of transport partner from the start, rather than being just another sales platform.

The insights

• Today, Audi needs to deliver an experience that understands a user’s needs at all times throughout the purchase/ownership cycle.
  
  
• Tomorrow, fewer people will see the need to own a car so automobile manufacturers will need to pivot increasingly from sales towards a service design business model.