My role: Head of UX / Creative direction.
Develop a new website to compete and win against other luxury car brands.
A new look and feel for their digital brand, where aesthetics, intelligence and flair combine to make an environment of elegance and sophistication. The result is a visceral and immersive experience that inspires users to be a part of the world of Aston Martin.
The concept of the design was based around three creative principles: honouring the story of Aston Martin’s iconic design legacy, creating a sensory experience, and a ruthless focus on details.